December 4, 2020

The Salvation Army on a Mission to Bring Joy this Christmas Season

(Franklin, Georgia 2011) – While many of us associate the Christmas season with happy gatherings of family and friends, there are many whose holiday spirits are crushed by the harsh realities of simply making ends meet. Once again The Salvation Army is making a determined effort this holiday season to bring hope to those local families who desperately need a helping hand.

Traditionally, The Salvation Army’s bell ringers in at their red kettles, help generate significant support for programs community-wide. However, bell ringers continue to face restricted access in setting up their kettles. And The Salvation Army faces additional challenges too.

Local donations are down due in large part to the economy. Home foreclosures have reached unprecedented levels, unemployment is still a major problem and prices for everyday essentials are rising sharply.

All of these factors contribute to an increase in the number of families seeking help from The Salvation Army not only on an everyday basis, but especially during the Christmas season … as well as an increase in the cost of providing that help.

“In this period of economic uncertainty, our income just can’t meet the ever-growing needs,” says the Corps Officer, Lieutenant Chris Powell. “But we need to care about our neighbors right here in Troup and Heard Counties who face a most difficult Christmas season, struggling even to meet their most basic necessities. I’m confident our faithful friends and those new supporters who see the need will share generously and won’t let them down.”

“The Salvation Army will provide food, clothing and emergency assistance to those in real need in our community at Christmastime, as we’ve done for well over 100 years in America. And we won’t forget the children either. We’ll be sure to find some toys for those who would otherwise go without,” vows Lieutenant Powell. “What’s Christmas to a child without at least one special gift? That would be really sad.”

The Salvation Army will continue its dedication to DOING THE MOST GOOD not only during the holiday season, but year round.

Lieutenant Powell adds, “Although our visibility is more heightened during the holidays, it is important for the community to know that The Salvation Army’s programs are ongoing. We don’t just hand out a blanket and a cup of coffee to a needy person. We want to give them a hand up… to get them back on their feet and into a productive and fulfilling role in life.

The Salvation Army’s motivation comes from faith in Jesus and we’ll help them regain their hope and purpose by sharing the good news of God’s love and offering support in any way we can.”

As we gear up for this year’s Christmas assistance/Angel tree program we will be taking applications for Heard County residents at Bethel Christian Church, 660 Glenn Rd., Franklin, Georgia on the following date and time:

Monday, November 7 from 10:00am to 2:00pm.You will need to bring picture ID, proof of income and proof of expenses with you. This assistance is for families of children ages 0-12 and food boxes for senior citizens.
For more information about Christmas programs and events planned by The Salvation Army, call 706-845-0197 or visit our website at

About The Salvation Army in LaGrange, Georgia

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide. For more information, go to

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